Reebok and Ronda Rousey Think We Should Be Less Perfect, More Human

Here’s the thing about being perfect: no one is. And when Holly Holm ended UFC World Bantamweight Champion Ronda Rousey’s perfect MMA record, it proved Rousey is human. But she prefers it that way, as seen in Reebok’s #PerfectNever spot from Venables Bell & ಪಾರ್ಟ್ನರ್ಸ್. Rousey might not be perfect, but she is the perfect

ಓದುವಿಕೆ ಮುಂದುವರಿಸಿ

JCPenney and mcgarrybowen’s “Here I Am” Empowers Body Type Diversity

JCPenney’s new agency of record, mcgarrybowen, has a powerful message for its customers in this online spot: all body types should be celebrated. “Here I Am” features Mary Lambert, the Grammy-nominated singer-songwriter who lent her voice to Macklemore’s “Same Love”, along with other women who are powerhouses in their fields: Jes Baker (best-selling author), Valerie

ಓದುವಿಕೆ ಮುಂದುವರಿಸಿ

Dunkin’ Donuts Reminds You to Do Something Amazing Erry Day

“America Runs on Dunkin’”. And Dunkin’ Donuts wants you to #KeepOn doing that. Hill Holliday created a spot that focuses on life’s little gifts, like a woman celebrating her 97th birthday or a young boy scaling a climbing wall. The good-feels footage and inspirational messaging is combined with the strategic placement of Dunkin’ Donuts breakfast

ಓದುವಿಕೆ ಮುಂದುವರಿಸಿ

When Americans Wanted to Flee to Canada, Air Canada Welcomed Them Aboard

When Americans realized Donald Trump running for president wasn’t some sick joke, they freaked—and google searches for “how to move to Canada” skyrocketed. Riding the coattails of this hysteria, JWT and Air Canada launched the “Test Drive Canada” campaign because it only makes sense to visit a place before you pick up your whole life

ಓದುವಿಕೆ ಮುಂದುವರಿಸಿ