You’ll Get Goosebumps After Watching AT&T’s New Video

By now, we all know the dangers of texting/posting and driving–we still do it, anyways. אין Close to Home, BBDO New York and AT&T’s latest installment of the It Can Wait קאמפאניע, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed in a scene that will give you goosebumps.

No post is worth a life. It Can Wait.

די כאַם ס נעמען

Shock-and-awe car crashes might seem passé, but there’s something different here–something special. Unlike the violent car crash ads of the past, בייַ&T takes us deeper into the lives of the ads’ characters. די the original Friday Night Lights, drawing us in–character by character. עס ס this character development that takes this ad past first-level creative to establish a connection–making Close to Home effective and (more importantly) memorable.

What do you think?

טאַגס: בייַ&t, bbdo, close to home, it can wait