Domino’s Pizza Fights For Emoji Literacy In Silly, New Campaign

In a campaign that’s right down our sarcastic-alley, Domino’s Pizza is fighting for emoji literacy. The campaign features a silly-good PSA (yllä), a simple microsite (shown below), and a call to action–all jokes aside, the CTA is legit.

Beyond welcoming us to download emoji flashcards, Domino’s is now promoting a pretty awesome social-sales integration that will make lazy pizza-lovers real happy. You can now order Domino’s pizza via smart watch, smart tv, tweet, text, and voice. In most cases, you’ll only need one emoji: ?

The campaign is also being promoted in a playful Twitter campaign:

If ? looks the same as ?, go to http://t.co/Ljb5Ykjzwm right now. You don’t have to live this way. #EmojiLiteracy pic.twitter.com/juUGbNda83

— Domino's Pizza (@dominos) Heinäkuu 23, 2015

Hamin Take

Behold the power of a single? emoji. The USA just inherited millions of man-boobs, love handles, and chubby bellies…but we aren’t complaining. The occasional Domino’s pizza is something we indulge in, and we’re even more inclined after seeing this campaign. The sarcastic tone is one that Domino’s must continue to embrace. Hyvin tehty, DP. Hyvin tehty.

Tunnisteet: #BaconBits, ad, Bacon Bits, domino's, emoji, pizza