Dunkin’ Donuts Reminds You to Do Something Amazing Erry Day

“America Runs on Dunkin’”. And Dunkin’ Donuts wants you to #KeepOn doing that. Hill Holliday created a spot that focuses on life’s little gifts, like a woman celebrating her 97th birthday or a young boy scaling a climbing wall. The good-feels footage and inspirational messaging is combined with the strategic placement of Dunkin’ Donuts breakfast sandwiches, coffees, and of course, sprinkled-covered donuts.

Linda SanGiacomo senior director of advertising and customer experience says the “#KeepOn” campaign is “a modern interpretation of ‘America Runs On Dunkin’”. As the ad conveys, Dunkin’ Donut is what fuels you to “keep on dreaming, sedang bekerja, winning, playing, learning”—to “keep on being you.”