Get Outside and Celebrate the National Park Service’s 100th Birthday

If you want inspiration to get outdoors, look no further. This Grey New York PSA campaign that celebrates the 100th anniversary of the National Park Service implores you to get out and “Find Your Park.” The focus is twofold: one being the centennial celebration on August 25th, the other is that U.S. Parks are so diverse that there’s something for everyone, from animal lovers and roadtrippers to backpackers and day hikers.

And with so many beautiful parks, achieving the goal was easy. Grey New York’s creative director Sean Crane said, “To wish the National Park Service a happy 100th birthday, we used the park themselves to deliver the message.” The 30-second “Happy 100th” spot is a happy birthday mashup of animal sounds and ranger whistles. The PSA campaign also includes print ads with some breathtaking imagery of our country’s wide array of national parks.