Something’s Brewing with Blue Moon

Have you ever imagined what life would look like if drinking beer gave you superpowers? יאָ, we can never pick between invisibility and flying either. This MillerCoors’ ad from Venables Bell & Partners shows what kind of magic can be made when celebrity chef Roy Choi adds Blue Moon to his recipes.

אַזוי, cooking with beer isn’t exactly a superpower, but the “Something’s Brewing” campaign does highlight how the flavors in Blue Moon can bring life to an otherwise blah dinner. And the 30-second spot also shows grocery shoppers using telekinesis in the local market to pick up the perfect veggies for dinner. We’d be down with that superpower—if it came from drinking beer, of course.