May 15, 2016

ICYMI Michael B. Jordan And Kobe Bryant Did Things (VIDEO)

TBWA/Media Arts Lab got Michael B. Jordan and Kobe Bryant together for the most recent spot by Apple, and it’s a slam dunk….just ask the 5.3 Million people who tuned in to watch it last month.

Die Ham Take

Timing is everything. Apple gets that. Sure this ad may get buried with the hundreds of celebrity-backed spot this year, but as Kobe’s legacy came to an end in April this spot made a significant splash during that time. And hey, that’s about all you can ask for in today’s ad world.

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