Brilliant Burger King Ads Feature Actual BK Restaurants That Burnt Down Because of Flame Grilling

A new campaign from DAVID the agency out of Miami features a series of actual fires at Burger King restaurants that are implied to have occurred because of their flame-broil grill. The images of the BK lounges feature building engulfed in flames, paired brilliantly with the simple slogan, “Flame Grilled Since 1954”.

햄의 가져

There are few things more powerful in advertising than a self-aware brand that’s willing to take risks. David knocked it out of the park with this self-deprecating piece. What better way to remind people that Burger King actually flame-broils its burgers than featuring the laughable human side to the equation: disaster. This is a big win for David, and for Burger King.

H / t: Adweek, 팀 Nudd

CREDITS
클라이언트: Burger King
정부 기관: David Miami
CCO, Founder: Anselmo Ramos
크리에이티브 디렉터: Russell Dodson
크리에이티브 디렉터: Antony Kalathara
준 크리에이티브 디렉터: Jason Wolske
준 크리에이티브 디렉터: Danny Alvarez
아트 디렉터: Curtis Caja
카피라이터: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
제작자: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
계정 이사: Lucila Mengide
계정 관리자: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis