Brilliant Burger King Ads Feature Actual BK Restaurants That Burnt Down Because of Flame Grilling

A new campaign from DAVID the agency out of Miami features a series of actual fires at Burger King restaurants that are implied to have occurred because of their flame-broil grill. The images of the BK lounges feature building engulfed in flames, paired brilliantly with the simple slogan, “Flame Grilled Since 1954”.

Take Ham

There are few things more powerful in advertising than a self-aware brand that’s willing to take risks. David knocked it out of the park with this self-deprecating piece. What better way to remind people that Burger King actually flame-broils its burgers than featuring the laughable human side to the equation: disaster. This is a big win for David, and for Burger King.

h / t: Adweek, Pasukan Nudd

CREDITS
Pelanggan: Burger King
Agensi: David Miami
CCO, Founder: Anselmo Ramos
Pengarah Kreatif: Russell Dodson
Pengarah Kreatif: Antony Kalathara
Pengarah Kreatif Bersekutu: Jason Wolske
Pengarah Kreatif Bersekutu: Danny Alvarez
Pengarah Seni: Curtis Caja
Copywriter: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
Pengeluar: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
Pengarah Akaun: Lucila Mengide
Penyelia Akaun: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis