Brilliant Burger King Ads Feature Actual BK Restaurants That Burnt Down Because of Flame Grilling

A new campaign from DAVID the agency out of Miami features a series of actual fires at Burger King restaurants that are implied to have occurred because of their flame-broil grill. The images of the BK lounges feature building engulfed in flames, paired brilliantly with the simple slogan, “Flame Grilled Since 1954”.

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There are few things more powerful in advertising than a self-aware brand that’s willing to take risks. David knocked it out of the park with this self-deprecating piece. What better way to remind people that Burger King actually flame-broils its burgers than featuring the laughable human side to the equation: disaster. This is a big win for David, and for Burger King.

ч / т: Adweek, Тим Нудд

CREDITS
Клиент: Burger King
Агентство: David Miami
CCO, Founder: Anselmo Ramos
Креативный директор: Russell Dodson
Креативный директор: Antony Kalathara
Доцент креативный директор: Jason Wolske
Доцент креативный директор: Danny Alvarez
Арт-директор: Curtis Caja
Копирайтер: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
Производитель: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
Account Director: Lucila Mengide
Счет руководитель: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis