Brilliant Burger King Ads Feature Actual BK Restaurants That Burnt Down Because of Flame Grilling

A new campaign from DAVID the agency out of Miami features a series of actual fires at Burger King restaurants that are implied to have occurred because of their flame-broil grill. The images of the BK lounges feature building engulfed in flames, paired brilliantly with the simple slogan, “Flame Grilled Since 1954”.

火腿的取

There are few things more powerful in advertising than a self-aware brand that’s willing to take risks. David knocked it out of the park with this self-deprecating piece. What better way to remind people that Burger King actually flame-broils its burgers than featuring the laughable human side to the equation: disaster. This is a big win for David, and for Burger King.

H / T: Adweek, 蒂姆Nudd

CREDITS
客户: Burger King
机构: David Miami
CCO, Founder: Anselmo Ramos
创意总监: Russell Dodson
创意总监: Antony Kalathara
副创意总监: Jason Wolske
副创意总监: Danny Alvarez
艺术总监: Curtis Caja
文案: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
制片人: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
Account Director: Lucila Mengide
客户主管: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis