USA Swimmers’ Road to Gold Started When They Were Just Beginners

Beyond Michael Phelps, most people probably wouldn’t recognize any other members of the USA Swimming team, even after the Rio Olympics. So when Colle+McVoy put together a reel of home video footage of kiddos flailing around in the swimming pool, it wasn’t that obvious that the little swimmers were actually 2016 Olympians Ryan Lochte, Missy

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Reebok and Ronda Rousey Think We Should Be Less Perfect, More Human

Here’s the thing about being perfect: no one is. And when Holly Holm ended UFC World Bantamweight Champion Ronda Rousey’s perfect MMA record, it proved Rousey is human. But she prefers it that way, as seen in Reebok’s #PerfectNever spot from Venables Bell & Գործընկերներ. Rousey might not be perfect, but she is the perfect

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JCPenney and mcgarrybowen’s “Here I Am” Empowers Body Type Diversity

JCPenney’s new agency of record, mcgarrybowen, has a powerful message for its customers in this online spot: all body types should be celebrated. “Here I Am” features Mary Lambert, the Grammy-nominated singer-songwriter who lent her voice to Macklemore’s “Same Love”, along with other women who are powerhouses in their fields: Jes Baker (best-selling author), Valerie

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