דורך Nicole VandermeulenJCPenney’s new agency of record, mcgarrybowen, has a powerful message for its customers in this online spot: all body types should be celebrated. “Here I Am” features Mary Lambert, the Grammy-nominated singer-songwriter who lent her voice to Macklemore’s “Same Love”, along with other women who are powerhouses in their fields: Jes Baker (best-selling author), Valerie
דורך Nicole Vandermeulen“America Runs on Dunkin’”. And Dunkin’ Donuts wants you to #KeepOn doing that. Hill Holliday created a spot that focuses on life’s little gifts, like a woman celebrating her 97th birthday or a young boy scaling a climbing wall. The good-feels footage and inspirational messaging is combined with the strategic placement of Dunkin’ Donuts breakfast
דורך Nicole VandermeulenThis General Mills ad has us yearning for the days when the biggest decision of our day was which sugar cereal we were going to chow down on before heading to school: Lucky Charms or Cinnamon Toast? Always a tough choice. The “Humans Can’t Resist” campaign from New York agency Walrus helped General Mills introduce
דורך Ryan ParkOnly a few of the world’s greatest brands ever reach that sweet spot in advertising and branding. You know it when you see it. Basketball has Nike, tech has Apple, bread has Oprah, beverages has Coca-Cola, and golf had Tiger. יאָ, had. If there was ever an industry in need of a great brand, it’d be golf.
דורך Nicole VandermeulenTechnology continues to move us. And this spot from Apple and TWBA’s Media Arts lab on Autism Acceptance Day is no exception. The spots take us through the everyday life of Dillan, a teenage boy who can’t speak, but instead uses Apple technology to communicate with the world. We also get a glimpse of what
דורך די קרעאַטיווע כאַםFirm Founded by Out-of-Home Advertising Pioneer Fred Schonenberg to Accelerate Sales for Growing Network Distributed to More than 1,300 Bars and Places of Party Accelerating Brand Partnerships for New Digital Out of Home Offering (NEW YORK – Oct. 13, 2016) – Resignation Media, the multi-platform digital media company with flagship brands theCHIVE and Berry, הייַנט
דורך Nicole VandermeulenWhen Americans realized Donald Trump running for president wasn’t some sick joke, they freaked—and google searches for “how to move to Canada” skyrocketed. Riding the coattails of this hysteria, JWT and Air Canada launched the “Test Drive Canada” campaign because it only makes sense to visit a place before you pick up your whole life
דורך די קרעאַטיווע כאַםVrasidas Golemis a recent graduate at Miami Ad School decided that it’s time for agencies to get dressed up, for Halloween that is. His project caught our interest, and it’s a fun one to share with our industry friends, foes, and hams. In Miami Ad School’s words, “Resumes are dead. So how do you get your dream
דורך Nicole VandermeulenIf you want inspiration to get outdoors, look no further. This Grey New York PSA campaign that celebrates the 100th anniversary of the National Park Service implores you to get out and “Find Your Park.” The focus is twofold: one being the centennial celebration on August 25th, the other is that U.S. Parks are so
דורך Nicole VandermeulenWe’d like to throw it back to that one time James Harden played defense, but that never happened. So we’ll just throw it back to these strange “Winning at Hoops” spots from Periscope that the Houston Rockets shooting guard starred in for candy brand Trolli. The spots are sports instructional videos circa 1980 where a
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