September 22, 2016

Big Papi Knocks It Out of the Park for JetBlue

Saying goodbye to sports legends when they retire can be heartbreaking, depending on who you root for. But in the advertising world, when one door closes, another door always opens for some sort of tribute. In this case, MullenLowe worked with JetBlue to bid farewell to Red Sox slugger David Ortiz in a light-hearted 45-second spot called “David Ortiz vs. Piñatas.” In the spot, Big Papi contemplates life after baseball, working at kids’ parties as the Designated Piñata Hitter (DPH). Din păcate, his monster big-league swing doesn’t really translate to success at the party. Ca atare, the ad closes with the simple message, “Whatever’s next for you Big Papi, good luck.” After 14 years with the organization, he’ll definitely be missed in Boston.

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