October 20, 2016

Humans Can’t Resist Cold Cereal

This General Mills ad has us yearning for the days when the biggest decision of our day was which sugar cereal we were going to chow down on before heading to school: Lucky Charms or Cinnamon Toast? Always a tough choice. The “Humans Can’t Resist” campaign from New York agency Walrus helped General Mills introduce its first new cereal in over 15 years: Tiny Toast.

The 15-second spots are definitely strange and a little gross, featuring personified animals treating humans like we treat animals: a sheep shearing a hairy man’s back; a horse putting food out for a hungry old lady; two birds staring as woman smashes up against the kitchen window; and a seagull protecting its goods from pesky humans looking to snag any crumbs. The message is simple: humans love cold cereal, and we can’t resist the ones with real ingredients like strawberries or blueberries.

Facebook Conversations

comments

Awọn Creative Hamu pese oro fun ipolongo ajo, ìpolówó akosemose, ati owo.

We're dedicated to providing a thorough list of the world's foremost creative advertising agencies. Boya ti o ba nwa lati ya sinu awọn owo tabi a ti igba oniwosan nwa fun titun àǹfààní, o le lo Awọn Creative Hamu ká akojọ ti ìpolówó ajo lati iwari nla Creative ipolongo ajo ti o kò mọ papo.

Tasty articles, every friday. Subscribe Below.

What do I get when I purchase The Goods?

When you purchase The Goods, you'll get to feature a video, case study (PDF), the opportunity to include a direct contact your agency (button), and The Ham's Take — an insider scoop on who, what and why we wanted to put your company on the list in the first place (we’ll reach out to you shortly to chat personally about this).

How many case studies can I publish?

At the moment, you can host up to (3) individual case studies, which we'll compile into one easy-to-download PDF.

What should my case study look like?

Please limit your file size to 3MB PDF per case study. Other than that, the sky's the limit—this your opportunity to shine.

How long are The Goods displayed?

Your case studies are displayed for 12 osu, at which point we recommend updating your files to showcase the latest and greatest. If you're too busy, no worries! Unless you decide to change up what you have up there, we'll auto-renew your subscription and ensure that "The Goods" are still live for you.

What Are Featured Agencies?

Featured Agencies have to pay to be listed in the Featured section of their appropriate city. Only the Top 7 spots are up for grabs, and they are displayed at random. Only agencies who are already listed/handpicked can advertise themselves as a Featured Agency. Agencies can only be Featured in cities where they have an active office.

Why Featured Agencies?

The top 7 agencies on our lists are displayed above the fold. These agencies get up to 77% of the viewership on our lists, and see up to a 5% clickthrough rate (CTR). The are only 7 spots available per city, and all Featured Agencies are displayed in randomized order.