Lil Dicky Gets Real for Carl’s Jr.’s $4 Real Deal

A long, long time ago in a universe far far away, sex was the only way to sell a hamburger and Audrina Partridge was a reality TV superstar who could sell burgers better than anyone else. Actually, that was 2009, but Carl’s Jr. has come a long way since then, realizing that the only buns needed to sell burgers are the ones that come with sesame seeds.

The brand worked with 72andSunny on this spot featuring rapper Lil Dicky, and while the ad might not be any more mature than Carl’s Jr.’s old advertising tactics (because Lil Dicky just isn’t very mature), it’s definitely more grown up than trying to sell burgers with boobs. In fact, the spot seems to be a parody of the old work as Lil Dicky tries to stuff his mouth with burgers and fries in the sexiest way possible. And wouldn’t you know it, eating fast food isn’t all that sexy. But it sure is cheap: Carl’s Jr.’s $4 Real Deal comes with a double cheeseburger, spicy chicken sandwich, small fries and a drink.