Overview

At Pastilla, the Digital Marketing Strategist’s role is responsible for putting together the strategy for the execution of marketing campaigns. They have a deep understanding of all digital channels, with some experience in traditional media as well. From SEO to paid media, social media, public relations to content, etc.– they can take a wide breadth of media channels into one actionable plan that is then used to launch the marketing of a product or service. You will play a major role in campaigns that focus on Brand Building, Driving Sales, Increasing Site Traffic and Lead Generation.

Major Responsibilities:

Investigate the campaigns of competitors and understand best practice to inform online marketing benchmarks
Identify opportunities to use digital technology to enhance the overall marketing strategy
Analyze campaign performance reports and implement changes for improvements
Set online marketing strategies that utilize all tools and channels, including emails, analytics, social media, and paid media
Work directly with our Project Managers and Creative Team
Stay current with trends, and strategy practices
Write content, optimize existing content for SEO
Ensure the long term success of each campaign and client relationship
Analyze web traffic and identify opportunities for improved SEO
Implement various frameworks available for building brand equity and value
Continually assess the alignment of a brand to the organization’s strategic objectives
Recognize which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Required Skills and Experience:

Digital Media Planning & Buying
Search
Display
Paid Social
SEO/SEM
Lead Generation Funnel
Communication
Effectively multitask

About Pastilla Inc.

Pastilla has been building, shaping, launching & marketing brand experiences to change-makers since 2004. Our strategic creative & marketing permeates everything digital. We deploy expertise across multiple sectors and specialty industries with a focus on consumer products, enterprise, destination, and public sectors.

We are bold in testing and sharing our ideas with your customers. This gives us the direct data-driven feedback we need, early on in the strategy and creative process, and enables us to optimize and adapt our strategy quickly.