The Lexus Hoverboard is Here in All Its Glory #BaconBits

It’s time to whip out all of the Back To The Future quips: Somebody call Marty McFly because a functional hoverboard (not a spoof, cough-cough HUVrTech) has hit the skatepark. 今週, レクサス 1,000 tweets/hour and a 20% increase of “Lexus” mentions on Twitter—this activity has been stimulated by the wide coverage of its campaign

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Domino’s Pizza Fights For Emoji Literacy In Silly, New Campaign

In a campaign that’s right down our sarcastic-alley, Domino’s Pizza is fighting for emoji literacy. The campaign features a silly-good PSA (上に示した), a simple microsite (shown below), and a call to action–all jokes aside, the CTA is legit. Beyond welcoming us to download emoji flashcards, Domino’s is now promoting a pretty awesome social-sales integration

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