Domino’s Pizza Fights For Emoji Literacy In Silly, New Campaign

In a campaign that’s right down our sarcastic-alley, Domino’s Pizza is fighting for emoji literacy. The campaign features a silly-good PSA (如上图所示), a simple microsite (shown below), and a call to action–all jokes aside, the CTA is legit. Beyond welcoming us to download emoji flashcards, Domino’s is now promoting a pretty awesome social-sales integration

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