By 25 Branding Quotes That Will Up Your Advertising Game
Building the best possible business starts with a strong and salient brand. If you build your company around its brand–a passionate mission, great product, phenomenal customer experience, and a unique voice– you’re setting yourself up for more opportunities. So, what makes a brand great? We’ve compiled a list of 25 branding quotes that not only don’t suck (yay!), they’ll help you up your advertising game.
Think about why great talent can readily create a well-received brand…
1. Bruce Mau –“Sensibility is the location of talent. Sensibility comes first because only with the right kind of sensibility is talent useful. I’ve met many people who are extraordinarily talented but have no capacity to go outside of themselves or their field.”
2. David Ogilvy – “Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”
“Storytelling” by pennuja // flickr
Dig deep into the what, why, and how of branding…
4. Don Draper – “People tell you who they are, but we ignore it because we want them to be who we want them to be.”
5. Sir Martin Sorrell- “In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.”
6. Lee Clow – “Brands have the ability and access to connect with people in all kinds of ways and have an ongoing dialogue and relationship with them as opposed to the monologue, how it used to be.”
7. Dan Weiden – “As our relationships become increasingly complicated and superficial, our longing increases for things that are really genuine.”
8. Joaquin Hidalgo, Nike – “We used to put the brand in the middle. Now the consumer is smack-dab in the middle of everything we do. And that means we need to understand who our customer is.”
9. Americus Reed, Wharton – “[This younger generation feels] It is perfectly OK to do good and to be socially aware, and also to pursue business related activities and profits.”
10. Jack Dorsey – “Make every detail perfect, and limit the number of details to perfect.”
11. Stephen King –“A product can be quickly outdated, but a successful brand is timeless.”
12. Jeff Bezos – A brand for a company is like a reputation for a person, You earn reputation by trying to do hard things well.”
13. Paul Rand –“Design is the silent ambassador of your brand.”
15. Tony Hsieh – “Without conscious and deliberate effort, inertia always wins.”
16. Bill Bernbach –“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
17. Seth Godin – “I think the fear is, without a doubt, present. It turns out that, in most organizations, it’s warrantless fear, but we’re humans and we can’t help it. The number of people who have actually lost their job because they’ve created content that showed they care is very, very small.”
18. Kendrick Lamar – “Stand for something, or die in the morning.”
19. Dale Carnegie – “Knowledge isn’t power until it is applied.”
20. Kevin Roberts, Saatchi – “Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it, and to create great experiences that make your brand a part of their lives.”
21. John Bargh, Yale – “Everything is evaluated as good or bad within a quarter of a second.”
22. Scott Cook – “A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is.”
23. Leo Burnett – “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.”
24. Howard Schultz – “Mass advertising can help build brands, but authenticity is what makes them last.”
Now, let’s bring it all together…
25. Alex Bogusky – “Branding is going to change radically, from what’s been a fictional story that stood between you and the company, to realtime, up-to-the-second truth about your company–can you through that compel me to buy. Shaping realtime, geniune, amazing stories (which are out there) is what people in advertising are going to be asked to do […] Transparency is not a choice. It’s going to happen. The only choice is: does it happen to you, or do you participate in it?”
