By Ryan ParkAgus&R Mexico Just Made A Very Powerful Bookstore Commercial #BaconBits
Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz ignites a knowledge-fueled riot, defying police aggression with books in the affecting :90 “Weapons” for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs.
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During a time of civil unrest and political scandal in Mexico, Gandhi Bookstores is carpe-ing the f-cking diem with Y&R Mexico. This advertisement is ballsy, and what captured us the most was how much it said without one word being spoken. If knowledge is power, than Gandhi Bookstores has transformed itself nicely into The Allspark.
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This feature was submitted by Jenna Wigman via our handy foirm aighneacht.
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Cliant: Gandhi Bookstores
Teideal: “Weapons”
Gníomhaireacht: Óga & Rubicam Mexico
Chief Creative Officer: Jose Montalvo
General Creative Director: Agustin Velez
Stiúrthóir Cruthaitheach: Sergio Diaz Infante
Copywriter: Rodrigo Ramirez
Stiúrthóir Ealaíne: Francisco Hernandez
Head of Production: Bernardo Salum
Agency Producer: Noel Abreu
Comhlacht Léiriúcháin: Central films
Stiúrthóir: Rodrigo Garcia Saiz
DP: Beto Casillas
Executive Producer: Mauricio Francini
Editorial: Central Films
Eagarthóir: Jorge Hernandez
Post Production: Central Films/MPC
Colorist: Ricky Gaussis
Post Production Coordinator: Patricia Guerra
Post Producer: Leonel Perez
VFX Company: Central Films/MPC
Cuideachta Ceol: Sonideros
Music Producers: Ramiro del Real, Renato del Real
Compositers: Ramiro del Real, Renato del Real
Audio Post: Bravo Audio
Mixer: Bernardo Bravo
Audio Post Producer: Bernardo Bravo
