By Ryan ParkMarkaasuu&R Mexico Just Made A Very Powerful Bookstore Commercial #BaconBits
Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz ignites a knowledge-fueled riot, defying police aggression with books in the affecting :90 “Weapons” for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs.
The Ham ayaa Qaado
During a time of civil unrest and political scandal in Mexico, Gandhi Bookstores is carpe-ing the f-cking diem with Y&R Mexico. This advertisement is ballsy, and what captured us the most was how much it said without one word being spoken. If knowledge is power, than Gandhi Bookstores has transformed itself nicely into The Allspark.
Gudbi Your Work Creative
This feature was submitted by Jenna Wigman via our handy foomka soo gudbinta.
Credits
Client: Gandhi Bookstores
Title: “Weapons”
Agency: Young & Rubicam Mexico
Chief Creative Officer: Jose Montalvo
General Creative Director: Agustin Velez
Agaasimaha Creative: Sergio Diaz Infante
Jile: Rodrigo Ramirez
Agaasimaha Art: Francisco Hernandez
Head of Production: Bernardo Salum
Agency Producer: Noel Abreu
Company Production: Central films
Agaasimaha: Rodrigo Garcia Saiz
DP: Beto Casillas
Executive Producer: Mauricio Francini
Editorial: Central Films
Editor: Jorge Hernandez
Post Production: Central Films/MPC
Colorist: Ricky Gaussis
Post Production Coordinator: Patricia Guerra
Post Producer: Leonel Perez
VFX Company: Central Films/MPC
Company Music: Sonideros
Music Producers: Ramiro del Real, Renato del Real
Compositers: Ramiro del Real, Renato del Real
Audio Post: Bravo Audio
Mixer: Bernardo Bravo
Audio Post Producer: Bernardo Bravo
