By Ryan ParkYou’ll Get Goosebumps After Watching AT&T’s New Video
By now, we all know the dangers of texting/posting and driving–we still do it, anyways. In Close to Home, BBDO New York and AT&T’s latest installment of the It Can Wait campaign, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed in a scene that will give you goosebumps.
No post is worth a life. It Can Wait.
The Ham’s Take
Shock-and-awe car crashes might seem passé, but there’s something different here–something special. Unlike the violent car crash ads of the past, AT&T takes us deeper into the lives of the ads’ characters. The the original Friday Night Lights, drawing us in–character by character. It’s this character development that takes this ad past first-level creative to establish a connection–making Close to Home effective and (more importantly) memorable.
What do you think?
