로 Evian’s “Little Big Baby” Campaign Captures Our Inner Kid
Havas’ BETC (Paris) 크리에이티브 디렉터, Filip Nilsson, has done it again. The new campaign for Evian is playful, and just in time for Summer 2015. BETC describes the ad on its blog, “This print campaign is unique with a side-by-side presentation of two posters. In the first, we see the legs of an adult with a bottle of evian and in the second, which is an extension of the image, a baby’s upper body and head: a “before and after” treatment that spans several generations.” #BaconBits
H / t: adeevee
크레딧
광고 대행사: BETC, Paris, France
크리에이티브 디렉터: Filip Nilsson
아트 디렉터: Agnes Cavard
Assistant Art Dirextor: Felix Falzon
카피라이터: Valerie Chidlovsky
작가: Jean Yves Lemoigne
Retoucher: Pierrick Guenneugues, Sparklink
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
생산: Sarah Belhadj
