Evian’s “Little Big Baby” Campaign Captures Our Inner Kid

Havas’ BETC (Paris) 创意总监, Filip Nilsson, has done it again. The new campaign for Evian is playful, and just in time for Summer 2015. BETC describes the ad on its blog, “This print campaign is unique with a side-by-side presentation of two posters. In the first, we see the legs of an adult with a bottle of evian and in the second, which is an extension of the image, a baby’s upper body and head: a “before and after” treatment that spans several generations.” #BaconBits

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H / T: adeevee

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广告代理: BETC, Paris, France
创意总监: Filip Nilsson
艺术总监: Agnes Cavard
Assistant Art Dirextor: Felix Falzon
文案: Valerie Chidlovsky
摄影师: Jean Yves Lemoigne
Retoucher: Pierrick Guenneugues, Sparklink
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
生产: Sarah Belhadj

标签: #BaconBits, Bacon Bits, evian, little big baby