Evian’s “Little Big Baby” Campaign Captures Our Inner Kid

Havas’ BETC (Paris) 創意總監, Filip Nilsson, has done it again. The new campaign for Evian is playful, and just in time for Summer 2015. BETC describes the ad on its blog, “This print campaign is unique with a side-by-side presentation of two posters. In the first, we see the legs of an adult with a bottle of evian and in the second, which is an extension of the image, a baby’s upper body and head: a “before and after” treatment that spans several generations.” #BaconBits

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H / T: adeevee

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廣告代理: BETC, Paris, France
創意總監: Filip Nilsson
藝術總監: Agnes Cavard
Assistant Art Dirextor: Felix Falzon
文案: Valerie Chidlovsky
攝影師: Jean Yves Lemoigne
Retoucher: Pierrick Guenneugues, Sparklink
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
生產: Sarah Belhadj

標籤: #BaconBits, Bacon Bits, evian, little big baby