By How Cool Are These Explore Minnesota Instagram Murals by Colle+McVoy? #BaconBits
Colle+McVoy, an agency out of Minneapolis, put together an outdoor campaign for Explore Minnesota Tourism that shows why smaller agencies can kick some serious ass. Check out the neat timelapse of their Instagram-inspired murals:
Explore Minnesota explains the premise of this creative project, “To celebrate our #OnlyinMN campaign and to kick off the summer tourism season in Minnesota we displayed two hand painted murals in Chicago featuring real Instagram photos. Watch the time lapse video to see how the artists brought these images to life.”
The Ham’s Take
This idea is cash, money, riches. When agencies like Colle+McVoy step out on a limb to execute campaigns like this, we applaud them. We applaud them real hard. These outdoor pieces transcend “advertising” and enter the realm of art; they not only help to celebrate Minnesota, they add to its story.
Credits
Client: Explore Minnesota Tourism
Agency: Colle+McVoy
Photography: JP Caruso, Brandon Werth, Rita Farmer, Dana Marie
Mural Artwork Painters: Colossal Media
