Fluid, Inc. Announces Joshua McGuire as New Creative Director for New York Branch

Digital shopping innovator and software solutions provider Fluid, Inc. has added Joshua McGuire as Creative Director to the company’s New York office.

Josh’s arrival is the latest step in Fluid’s formal expansion to offer marketing, content development and brand engagement in addition the company’s trademark innovative digital shopping experiences for brands like The North Face, Elie Tahari, and Puma.

Josh joins Fluid from Tribal Worldwide where he was a Creative Director in their New York office. In New York, Josh worked on accounts such as Nickelodeon, Quaker, History Channel, Pfizer, partypoker, Alcon and Partnership for Drug Free Kids. Before New York, Josh was a Senior Art Director at DDB in Chicago working on Wrigley brand accounts including Altoids, Orbit, Eclipse as well as State Farm, McDonald’s, and Lowe’s.

Josh and Michael Janiak, Creative Director for the San Francisco office, will lead Fluid’s award-winning creative team and oversee the design of exceptional digital brand experiences from concept to completion.

As the company continues to grow in North America and expand into new markets globally, Josh’s hire marks a significant move towards an increase in demand for marketing services and capabilities wrapped into Fluid’s integrated suite of services proven to drive ecommerce results and customer success.

The Ham’s Take

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Don Draper once said, “If you don’t like what’s being said, change the conversation.” Josh is one of those folks who can change the conversation–his LinkedIn profile is oozing with praise from fellow creatives. He is a purebred creative–having worked at DDB, Tribal, and now Fluid. While we don’t know the guy personally, his history as an adjunct professor at Pratt Institute makes us like him a lot–anyone who dumps their passion into future generations is fine by us. This news is nothing monumental by the advertising industry standards, but we look forward to seeing the creative that Josh and his team pump out at Fluid in NYC. Good luck, Josh!

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