Elizabeth Banks Shows Home Buyers That Dreams Do Come True on Realtor.com

What does your dream home look like? Does it have a theater room, or a 3-car garage, or a swimming pool primed for cannonball contests? Realtor.com’s latest campaign plays off the undeniable fact that people dream about their ultimate living space. I mean, it’s not called a dream home for nothin’. And the dream homes in this campaign come straight from the crazy dreamworld we live in when we fall asleep at night—nothing is too bizarre.

Pereira & O’Dell/NY brings back Elizabeth Banks for the “DreamHome, FindHome, OwnHome” campaign who also starred in Realtor.com’s last campaign “Real Estate in Real Time.”

Banks’ role is a little less involved this time around. Pereira & O’dell swapped dialogue for humor and visual gags. Banks finds herself in home buyers’ crazy dreams where someone longs for a Dream Deck with clouds that rain all the BBQ favorites or a Dream Bathroom where razors shave a guy’s face for him. She’s there to let them know that their dream homes are real, and waiting for them on Realtor.com.

Pereira & O’Dell executive creative director Dave Arnold explains, “We wanted to have smart but memorable humor that stood out in a category doing the same saccharine kind of messaging.” Cloud puppies and beer raining from the sky? Mission accomplished.

The “DreamHome, FindHome, OwnHome” campaign features 15- and 30-second spots as well as branded content videos for social.