“The Human Family” as Shot on an iPhone

Apple and TBWA\Media Arts Lab are back to making powerful ads that demonstrate the human connection and make you want to upgrade your iPhone. In “The Human Family” spot, Maya Angelou reads from her poem “Human Family” as a montage of images shot on the iPhone 6S all across the world emphasize her point: that “we are more alike, my friends, than we are unalike.”

Part of the “Shot on an iPhone” campaign, “The Human Family” spot is more serious than recent efforts from Apple that include the likes of Taylor Swift and Cookie Monster. We do love T-Swifty and cookies, but this ad transforms a typical photo slideshow into something more meaningful.

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