October 17, 2016

This Apple Ad for Autism Acceptance Day Might Move You to Tears

Technology continues to move us. And this spot from Apple and TWBA’s Media Arts lab on Autism Acceptance Day is no exception. The spots take us through the everyday life of Dillan, a teenage boy who can’t speak, but instead uses Apple technology to communicate with the world. We also get a glimpse of what it’s like to live a day in the life of an autistic person and their family. It might be an Apple ad, but there’s no denying the impact technology can have as a tool to connect all of us to each other. With help from an iPad, Dillan says, “having a voice has changed everything in my life.”

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