By Frontier Cusub: Advertising Shirkadaha xoogga la saaro in hoggaami Generation
"Maanta waa iibsadaha 75-90% jidka inta ay safarkooda iibsiga ka hor inta aysan ku soo qaybino. " -Lorie Wizdo, Research Forrester
Sale. Photo by pagedooley
Technology ayaa si dhab ah u bedelay habka iibka. Shirkadaha Advertising si joogto ah u koraya moodooyinka cusub ee jiilka hogaanka u bilaabaya la dhaqanka iibsadaha soo fiirin. Buyers hadda ka raadin si aad u hesho iibiyaha – liiska iyo dib u eegista in bogagga warbaahinta bulshada, waxaan ka heli kartaa online joogitaanka shirkad kaliya adoo waydiinaya Siri. Sababtoo ah unkashadan in sida dukaan macaamiisha, abuurid horseedka u qalma hadda lama ilaa salespeople.
Waaxaha Marketing waa in ka badan jiilka hogaanka digital qaado halkii xooga saarin dhanka wacyi brand. Ma ahan in dadka iibsanaya waligaa rabitaan ah gubanaya inaad la hadasho kamay iibka, laakiin waxa uu ahaa jidka keliya in aynu ku baran kara oo ku saabsan waxa laga heli karo suuqa. Macluumaadka waxaa haatan la riixay na xagga maalinta oo dhan haddii aan u jeclahay ama aan, si aan u ma baahna wax iibiyaha ah inaad wacdo, e-mail, ama garaaca albaabka si ay u soo qabtaan dabaysha ee alaabta ama adeegyada la heli karo. Tani waa meesha ay advertising digital qayb qarnigan hogaanka. Xayeysiiya waxay leeyihiin fursad weyn oo ay noocyo badan oo cusub ee advertising digital – dhammaan isku dayaya in ay ka baxaan Calaamaddooda, laakiin qaar ka mid ah in aad baannu u qiimo iyo cidsi.
Haddii aad tahay smart, aad u wareegaayo aad farsamooyinka iibka ka Wareersan marketing (si joogto ah oo daaqaysa dallacsiinta iyo suuq hoos dhuunta macaamiisha ') si ay u marketing waxbarashada. Halkii hadalkeeda oo kaliya oo ku saabsan sida weyn Dhuxul yahay, waxa aanu macaamiisha awood u siinaya in doorasho samayso – iyaga oo u ogolaanaya in aad baadhid naftooda iyo go'aan ka aqoon.
Dhallinyarado. Photo by kamshots
Ka fikir ah wiil dhalinyaro ah – waalid u sheegayaa inay ku sameeyaan wax oo ay sameeyaan ay aad u soo horjeeda. Laakiin u ogolaanaya in ay la yimaadaan fikradda naftooda iyo inay yihiin xamaasad leh oo ku saabsan. Tani waa sida aan u helo suuqa macaamiisha in la simaha – tuurid macluumaadka iyaga ka oo ay iska caabin ah, laakiin u ogolaanaya in ay ogaato kugu saabsan ee iyaga u gaar ah oo ay u arkaan in ay fikrad. This can be accomplished by process of repetition across multiple channels of digital advertising, halkaas oo macaamiisha lagu tartiib ah ku dhici kartaa calaamad yar yar.
Tallaabadan ayaa wax yar ka tagay ganacsiga qasan iyo faro-maran, Sida aan dhamaanteen ku baranayaan sida ay curiyaan raadad ka baxsan habka iibka dhaqameed. Tani version cusub ee jiilka hogaanka u baahan tahay xirfad cusub bay saareen adduunka digital – a "iibka digital" xirfada dareen – oo uu soo safeeyey yar oo kala fog; oo ah kuwa ka fahmaan sida si ay ula socdaan dadaal si aad u ogaato waxa uu yahay iyo waxa aan la shaqeeya. Khubaradan fahmaan habka xilgudashada ugu habboon ee farsamo ubaxu iyo sidoo kale fahamsanahay iibsan personas iyo waxa ku jira in macaamiisha ay ka jawaabaan.
Qalabka. Photo by neutronboy
Waxa ugu muhiimsan ee, qarnigan hogaanka digital cusub xirfad waa hab taxane ah,. Waxa aan si sahlan mashruuc, olole, ama dhacdo. It’s a cycle of never-ending processes and testing that generates leads to feed into the sales team and therefore needs to be outsourced and continually optimized. Ma aha oo kaliya ma u baahan tahay foomka cusub ee xayaysiinta ee la filaayo in qasabno iyo booqashooyinka, laakiin habka cusub ee digital ayna ku lug quuso galay uqaabeeyaan tallaabo ku salaysan si ay u sii fahmaan raadad aad. Tani waxa ay caadi cusub.
Ma aha oo kaliya in loo baahan yahay in la iilanin adduunka cusub ee jiilka hogaanka digital galay si ay u la socdo suuqa, waa kharash dheeraad ah oo hufan oo waqti yar cunaysa. Shirkadaha Advertising (khubaro) in ay u yaqaanna qorshahan cusub ee ay awoodaan si ay u helaan kharashka per hogaanka hoos iyo helid warbixinada cusub ee jajab waqtiga. Haddii aad la helaana waa adag ayna adag tahay in ay helaan macaamiisha cusub sida technology ayaa horumarinta ... naftaada weydii: are you transforming with the market, ama soo haray fadhiya?
Post qoray Goynta Nohea, takhasus-abuurnimada ee Colling Media, Hay'adda advertising in Scottsdale ah, Arizona.
