Mary Todd Hairdressing Pokes Fun At Our Inner Ape w/ Fitzgerald & 공동. #BaconBits

Today’s #BaconBits comes out of Atlanta, GA where Fitzgerald & 공동. have harnessed our inner ape with these advertisements for Mary Todd Hairdressing— a barbershop where you can, “stop in to enjoy a beer, great banter, and the best hairdressing services in Atlanta.”

mary todd

mary todd advertisement

햄의 가져:

This disturbing juxtaposition of the Paleolithic Era and MTV’s Jersey Shore is being called creepy by many online commenters, but for that reason we like it.

Though online critics may have a point, the beastly images paired with Mary Todd’s tagline “Become Man” transform these ads from “creepy” to likeable and even enlightened. Whether purposeful or not, Mary Todd’s sarcastic angle is both self-deprecating and self-aware (appreciated in a hyper-sexualized market), and for these reasons we give a big thumbs up. We expect some fun conversations stemming from this campaign–what do you think of this campaign?

CREDITS


광고 대행사: Fitzgerald & CO., 애틀랜타, 미국
Chief Creative Officer: Noel Cottrell
크리에이티브 디렉터: Ryan Boblett, Brad Harvey
아트 디렉터: Ryan Boblett
작가: Todd Baxter
카피라이터: Brad Harvey
Published: 4월 2015
H/T: aotw

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