By Ryan ParkTampico Invites Consumers to Play “Emojiball”
Tampico Beverages recently launched “Emojiball,” a social media game where anyone age 17 or older can comment on specific Tampico Facebook, Twitter and Instagram posts with a combination of five emojis from a selected pool of 24 in an attempt to guess the winning emoji combination. Prizes, including a state-of-the-art smart watch and other tech toys, will be awarded to contestants who use the five correct emojis in the correct order, as well as runners-up selected from contestants with partially correct combinations.
Through Emojiball, Tampico aims to celebrate the fun-loving nature of its brand by combining the cross-cultural mobile language of emojis with the excitement of a mastermind-esque guessing-game:
Marta Gerdes, SVP of Marketing for Tampico, tells us: “Emojiball is the pinnacle of what has been a year-long creative campaign for Tampico centered around emojis. Our mission in all of our communications and social media activity is to engage with our consumer base in a way that reflects the values of colorful living and blended fruit flavors that are intrinsic to our brand.
When creating social media campaigns, we like to ask ourselves the question, ‘how can we invite our consumers to engage with our brand?’ Creating the social media guessing game Emojiball, where fans create blends of colorful emojis, was the perfect way to connect with our audience in a way that truly aligned with our Brand. Furthermore, emojis are a multi-cultural phenomenon that resonate with Tampico’s diverse consumers.”
According to Tampico’s PR agency, Roar Media and creative agency Macias, over 1,826 people have participated in Emojiball. The game will run until September 18, with winners announced every 9 days.
Step by step, here’s how you play Emojiball:
1. Visit any of Tampico’s social media channels:
- Facebook.com/DrinkTampico
- Instagram.com/TampicoOfficial
- Twitter.com/DrinkTampico
2. Find a “Play Emojiball Now!” post
4. Post the emojis as a comment on the post followed by the hashtag #TampicoEmojiball
5. Increase your odds by entering once on each of Tampico’s social media channels
6. Watch for the drawing on Tampico’s Facebook page to see if you’re a winner
The Ham’s Take
Emojis are simple–it is one reason why they’ve remained such popular icons in internet, mobile, and texting culture. This campaign might be a little more complex than peoples’ 8-second attention span can handle, but au contraire!
While the instructions may be a little daunting, the Emojiball campaign shifts to a really positive place when its gameshow video is brought into play. All of a sudden, what might be categorized as a complex call-to-action becomes a “Hey, it’s worth it. I want a smartwatch b*tch!” kind of campaign. The prizes, paired with a high-production weekly gameshow video left us wanting more, and totally changed our tune on this campaign. Listen up GSN, Emojiball just might be the next big thing, or at the very least…a fun creative campaign.
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