By Ireland Davenport Turns #TheDress Into An Anti-Domestic Violence Advertisement For The Salvation Army
Ireland Davenport, a boutique communications agency out of Johannesburg, South Africa, just released a topical advertisement for The Salvation Army. The advertisement features “The Dress”, and there’s no denying the power behind the image’s more obvious black and blue. A women lies, bruised and battered, with the message: “Why is it so hard to see black and blue?”
The PSA is an effort by Salvation Army South Africa to address the substantial domestic abuse issues in its territory: “Domestic abuse affects many women in South Africa. One in every four women is a victim of domestic violence, and every six hours a woman is killed by her intimate partner. Many women fall into a cycle of abuse, moving from one destructive situation to another. Abuse impacts on every aspect of a women’s life, destroyed self esteem. The Salvation Army provides several shelters for abused women and their children and an opportunity for them to find healing and learn skills that will empower them to cope as self-reliant members of society.” – Salvation Army SA
Well done, Ireland Davenport.
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