By Ireland Davenport Turns #TheDress Into An Anti-Domestic Violence Advertisement For The Salvation Army
Ireland Davenport, a boutique communications agency out of Johannesburg, South Africa, just released a topical advertisement for The Salvation Army. The advertisement features “Awọn imura”, and there’s no denying the power behind the image’s more obvious black and blue. A obirin irọ, tori ki o si ngbiyanju, pẹlu awọn ifiranṣẹ: “Kí nìdí ni o ki gidigidi lati ri dudu ati bulu?”
The PSA is an effort by Salvation Army South Africa to address the substantial domestic abuse issues in its territory: “Abele abuse yoo ni ipa lori ọpọlọpọ awọn obirin ni South Africa. Ọkan ninu gbogbo merin obirin ni a njiya ti abele iwa-ipa, ati gbogbo wakati mẹfa a obinrin ti wa ni pa nipa rẹ timotimo alabaṣepọ. Ọpọlọpọ awọn obirin ti kuna sinu kan ọmọ ti abuse, gbigbe lati ọkan ti iparun ipo si miiran. Abuse Ipa lori gbogbo abala ti a obirin aye, run ara eni dinku. Awọn Igbala Army pese orisirisi si dabobo fun reje obinrin ati awọn ọmọ wọn ati awọn ẹya anfani fun wọn lati ri iwosan ati ki o kọ ẹkọ ogbon ti yoo agbara wọn lati bawa bi ara woôn awọn ọmọ ẹgbẹ ti awujo.” – Igbala Army SA
Daradara ṣe, Ireland Davenport.
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