By Samsung Mounts Massive TVs on Semi Trucks, Because Safety. #baconbits
Today’s #baconbits features an experiential execution called The Samsung Safety Truck. In a rather unique demo of their technology, Samsung Argentina strapped its TVs to the back of semi trucks, and asked, “An idea that instead of changing people’s lives, saves them. What do you think about it?”
The Ham’s Take
If you’ve ever been stuck behind a big truck on the road, you can appreciate what the Samsung Safety Truck is attempting to do. We live in an impatient world. Thus, any advertisement that makes consumers’ lives more convenient is cool by us. The video (above) might not need the stock-climatic music, but we can look past the cheesy symphonic rouse to appreciate this demo. What do you think?
(h/t: The Egotist)
