By Seasonal Marketing Activations Make Us Smile.
We’re not gonna lie, we’re suckers for brands and agencies who abide by the words of the great Garth Algar and “live in the now, man!”
image via quickmeme
Oreo is typically the brand referenced in articles of this vein, and certainly they’ve earned their credibility by jumping into social waves at just the right time with just the right Tweet (see this FastCo article if you want more fodder on this statement), but in the interest of helping to ring in Spring we thought we’d share a favorite timely 360i activation as of late: #Springmoji
The Skinny: In what we gather was a rather expedited window of time, 360i churned out this simple, yet super smart and seasonal marketing activation for their Scotts / Miracle-Gro client, which is meant to seed the brand into the brains of their digital native fan base (yes, we did just make a punny, deal with it).
To get your own green thumb prepared for your post-thaw planting, head #Springmoji and choose your favorite flora-based emoji, including eggplants, tomatoes and tulips (our collective mothers’ fave), and share them on Facebook or Twitter. Miracle-Gro then “plants” the emoji in its digital garden and the world is unknowingly a better place for all.
