Sinkboy & Sinkgirl Melt Hearts for Colgate #BaconBits

Colgate is on a mission to get its customers to close the tap while brushing their teeth. This should do it…right?

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Simple, accurate, and decently executed–we’ve seen a handful of complaints about proportions. Nevertheless, the concept is so salient that any execution complaints can easily be overlooked–because this ad does what all great ads do: it makes us feel. We give it a hearty ham A- and hope we see more from Y&R New York. There’s alot of momentum here.

Кредиты

Рекламное агентство: И&R New York / Red Fuse
Исполнительный креативный директор: Gloria de la Guardia
Креативный директор: Antonio Arias, Arturo Goni
Арт-директор: Randy Diaz
Копирайтер: Borja Eizmendi
Фотограф: Ale Burset
Retoucher: Gabriel Chouy
ч / т: aotw, digitalsynopsis