Sinkboy & Sinkgirl Melt Hearts for Colgate #BaconBits

Colgate is on a mission to get its customers to close the tap while brushing their teeth. This should do it…right?

colgate sinkboy

sinkgirl

火腿的取

Simple, accurate, and decently executed–we’ve seen a handful of complaints about proportions. Nevertheless, the concept is so salient that any execution complaints can easily be overlooked–because this ad does what all great ads do: it makes us feel. We give it a hearty ham 一- and hope we see more from Y&R New York. There’s alot of momentum here.

积分

广告代理: 和&R New York / Red Fuse
执行创意总监: Gloria de la Guardia
创意总监: Antonio Arias, Arturo Goni
艺术总监: Randy Diaz
文案: Borja Eizmendi
摄影师: Ale Burset
Retoucher: Gabriel Chouy
H / T: aotw
, digitalsynopsis

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