Snickers Ad Campaign Highlights Absurd Mistakes Found in NYC #BaconBits

When you’re hungry, you make mistakes–or at least that’s what Snickers and BBDO want us to believe. Their new ad campaign in New York is highlighting absurd mistakes found around the city. What do you think of this campaign?

De Ham's Take

We’re a sucker for gorilla marketing, and this outdoor campaign is the type of brand-building goodness that makes us appreciate larger agencies like BBDO. You win Snickers. We’d like to asddfjfnnruojnfeejfonijoenenrifeon!#@grneroenfo… oops! I guess we make mistakes when we’re hungry, ook.

Credits

Reclamebureau: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Senior Art Directors: Bianca Guimarães, Florian Marquardt, Fernando Mattei
Senior Copywriter: Rodrigo Linhares
Fotograaf: Billy Siegrist
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal

h / t: adsoftheworld

Tags: #BaconBits, bbdo, mistakes when you're hungry, snickers