June 11, 2015 0 Comments

The Fantastical & Olympus Aim To Disrupt The DSLR Market With “The Arm” #BaconBits

The Fantastical, has just launched a new campaign for Olympus that aims to disrupt the DSLR market with “The DSL-Arm”, a sarcastic jab at clunky cameras.

“We wanted to deliver this industry-challenging message in a bold and disruptive way. By creating this DSL-ARM affliction, we were able to playfully poke fun at how big and heavy DSLR’s are, while serving up the E-M5 Mark II as the clear solution or cure,” says Michael Ancevic. Michael and the team elaborate further in this pretty cool behind the scenes look at the making of the DSL-ARM spot:

Submit Your Creative Work!

This feature was submitted by Michael Ancevic via our handy submission form.

Tags: #BaconBits, Bacon Bits, dslr, olympus, the arm, the fantastical

Facebook Conversations

comments

The Creative Ham provides resources for advertising agencies, advertising professionals, and businesses.

We're dedicated to providing a thorough list of the world's foremost creative advertising agencies. Whether you're looking to break into the business or a seasoned veteran looking for new opportunities, you can use The Creative Ham's list of advertising agencies to discover great creative advertising agencies you didn't know existed.

Tasty articles, every friday. Subscribe Below.

What do I get when I purchase The Goods?

When you purchase The Goods, you'll get to feature a video, case study (PDF), the opportunity to include a direct contact your agency (button), and The Ham's Take — an insider scoop on who, what and why we wanted to put your company on the list in the first place (we’ll reach out to you shortly to chat personally about this).

How many case studies can I publish?

At the moment, you can host up to (3) individual case studies, which we'll compile into one easy-to-download PDF.

What should my case study look like?

Please limit your file size to 3MB PDF per case study. Other than that, the sky's the limit—this your opportunity to shine.

How long are The Goods displayed?

Your case studies are displayed for 12 months, at which point we recommend updating your files to showcase the latest and greatest. If you're too busy, no worries! Unless you decide to change up what you have up there, we'll auto-renew your subscription and ensure that "The Goods" are still live for you.

What Are Featured Agencies?

Featured Agencies have to pay to be listed in the Featured section of their appropriate city. Only the Top 7 spots are up for grabs, and they are displayed at random. Only agencies who are already listed/handpicked can advertise themselves as a Featured Agency. Agencies can only be Featured in cities where they have an active office.

Why Featured Agencies?

The top 7 agencies on our lists are displayed above the fold. These agencies get up to 77% of the viewership on our lists, and see up to a 5% clickthrough rate (CTR). The are only 7 spots available per city, and all Featured Agencies are displayed in randomized order.