June 11, 2015 0 Comments

The ævintýralegri & Olympus Aim To Disrupt The DSLR Market With “The Arm” #BaconBits

The ævintýralegri, has just launched a new campaign for Olympus that aims to disrupt the DSLR market with “The DSL-Arm”, a sarcastic jab at clunky cameras.

“We wanted to deliver this industry-challenging message in a bold and disruptive way. By creating this DSL-ARM affliction, we were able to playfully poke fun at how big and heavy DSLR’s are, while serving up the E-M5 Mark II as the clear solution or cure,” says Michael Ancevic. Michael and the team elaborate further in this pretty cool behind the scenes look at the making of the DSL-ARM spot:

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This feature was submitted by Michael Ancevic via our handy submission form.

Tags: #BaconBits, Bacon Bits, dslr, olympus, the arm, the fantastical

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