November 10, 2016

USA Swimmers’ Road to Gold Started When They Were Just Beginners

Beyond Michael Phelps, most people probably wouldn’t recognize any other members of the USA Swimming team, even after the Rio Olympics. So when Colle+McVoy put together a reel of home video footage of kiddos flailing around in the swimming pool, it wasn’t that obvious that the little swimmers were actually 2016 Olympians Ryan Lochte, Missy Franklin, Katie Ledecky, and of course, that one guy we know who smokes weed and still wins gold medals: Michael Phelps.

USA Swimming worked with Colle+McVoy to create the 60-second spot for the #SwimUnited campaign. The message is a familiar one—accomplished adult athletes reminding themselves to stay as focused as when they were kids, but to still have fun, too. Eyes on the prize!

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