ద్వారా క్రియేటివ్ హామ్Volkswagen’s Pedestrian Detection Puts Late Movie Goers in The Spotlight #baconbits
Today’s #baconbits features a fun piece by DDB Spain for Volkswagen…
క్రియేటివ్ డైరెక్టర్ (DDB) Pedro Andragnes tells us, “Volkswagen asked us to prepare a demo for the new Passat technology. But demos are usually boring. So we decided to do something different, something that normal people could appreciate, something good for them. We started trying to solve everyday people matters, but alot of brands try to do that, so we went a step further. We decided to attack those matters that are impossible to solve, like latecomers. We hate latecomers! కాబట్టి, instead of solving the matter we decided to take revenge. And it felt sooooo good!”
Was this actually executed in real-time?
అవును. The action was performed with a 2-minute trailer at the start of the projection to take advantage of people who were late. During that time, when someone arrived, the person was detected in the dark and a focus illuminated him. At the same time, the Pedestrian Detector icon appeared on screen with an alarm sound, stopping the projection of the trailer. Once the person sat, the technology was introduced and the trailer resumed.
క్రెడిట్స్
అడ్వర్టైజింగ్ ఏజెన్సీ: DDB Spain
కాపీరైటర్: Paula Sabater
ఆర్ట్ డైరెక్టర్: Xavi Calvo Pedrosa
సృజనాత్మక దర్శకులు: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Chief Creative Officer: José María Roca de Viñals
మీ వార్తలు సమర్పించండి, Work, etc!
This feature was submitted by Paula S, using our handy submission form!
