Watch Humanaut’s Hilarious Campaign to Save The Bros for Organic Valley

Humanaut just released a pretty amazing advertisement for Organic Valley’s newest product “Organic Fuel” – a protein-heavy drink that is clearly positioning itself as a healthier alternative Muscle Milk. Dubbed “Save The Bros” this campaign is already making the rounds online. Does the Save The Bros message hit the mark? We say yay, but the bros will have the final say…

We reached out to Humanaut’s Creative Director, David Littlejohn, for his take on the “Save The Bros” campaign:

“Everyone knows bros drink a lot of protein but most people, even athletes, don’t often stop and think about the weird ingredients inside these shakes. We had a lot of fun taking this idea to the ridiculous extreme. What if too much brotein lead to a bropocolypse? And what if a pure organic protein shake could save them? The truth is, there’s a lot of stuff we would all miss about these lovable party animals.

The client knows bros aren’t typically big on organics, so we really liked the idea of organic protein being the gateway to a healthier lifestyle. Organic Fuel could be that first step towards bro yoga, sunset meditation, or broing a clay bowl, and we could enlist the internet to help our cause. The whole thing is ridiculous and we had a blast filming it all right here in Chattanooga, TN. Organic Valley deserves a ton of credit for being willing to go big or go home with this video, in true Bro fashion.”

Credits

Campaign: “Save the Bros”
Agency: Humanaut
Copywriter: David Littlejohn / Mike Cessario
Art Director: Stephanie Gelabert / Sean Davis
Creative Director: David Littlejohn
Associate Creative Director: Mike Cessario
Production Company: Fancy Rhino, Chattanooga, TN
Director: Daniel Jacobs
Producer: Katie Nelson
Director Of Photography: Annie Huntington
Editor: Tyler Beasley
Production Designer: Chad Harris
Music Company: Skypunch Studios
Composer: Carl Cadwell
Creative Advisor: Alex Bogusky

(credits source: agencyspy)