The Senior Digital Sales Planner will play a critical role within our fast paced advertising sales team, focused on creating strategic digital campaigns and first-class client communication. Your primary responsibility will be to manage all stages of the sales process through constant coordination with your planning, sales and marketing counterparts. We’re looking for someone with an exceptional work ethic, a willingness to pitch in wherever needed and proven interest in digital advertising strategy.
You will be successful in this role if you learn quickly, have professional experience meeting tight deadlines and exhibit grace under pressure.
Collaborate with Marketing &amp;amp; Sales teams to create compelling and competitive media plans; provide data-driven &amp;amp; creative advertising solutions to meet client KPIs and objectives
Create strategic approaches to sector specific media plans based on industry insights
Thoroughly understand the Atlantic’s product offerings and maintain overall company pricing strategy
Provide outstanding customer service both externally—to our clients and potential clients—and internally to the Sales Reps you support. Serve as a trusted advisor for our Sales Team — assist with day-to-day client questions, provide insightful recommendations and think critically when revising proposals to respond to client requests
Utilize reporting tools such as Salesforce, Adbook and internal databases. Manage site inventory and track revenue pacing, coordinating with Sales to ensure revenue projections are accurate
Partner with Ad Ops and Post-Sale Marketing teams on all aspects of campaign launch execution while managing client expectations through consistent correspondence
Continuously monitor campaign delivery and performance; utilize ad server &amp;amp; ad tech solutions (DFP, Moat, DoubleVerify, IAS, Grapeshot, etc) to analyze, troubleshoot &amp;amp; optimize campaigns; coordinate with Ad Ops to implement both back and front-end optimizations to ensure campaign success
Utilize key learnings from wrap reports to make recommendations for future campaigns
Track revenue pacing, coordinating with Sales to ensure revenue projections are accurate
Manage all post-campaign responsibilities — assist with monthly billing &amp;amp; reconciliation, and create comprehensive recaps of campaigns
Senior Planner Responsibilities:
Oversee large scale partnerships
Act as liaison between The Atlantic &amp;amp; vendors (AdBook, Moat, etc)
Maintain internal documentation &amp;amp; training documents
Approve and self-review lower tier plans
Craft sector specific strategies
Qualifications of the Ideal Candidate:
Bachelor’s degree in a related field with 2-3 years of work or internship experience in digital advertising or a related field
Strong organizational, communication and office skills. Proven ability to be concise, effective and productive
Exceptional work ethic—ability to proactively manage workload as well as perform well in a team environment
An engaged and engaging lifelong-learner and acute-listener
Software skills: Proficient use of Microsoft Excel, Gmail, Google docs. DoubleClick for Publishers and Salesforce or similar tools/databases required. Familiarity with Adbook a plus
The Atlantic Monthly Group LLC and its affiliates (&quot;The Atlantic&quot;) are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.
About The Atlantic
The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.