The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
We are seeking an experienced marketer to lead our award-winning B2B marketing department. The VP of Marketing will play a pivotal role in growing the presence, positioning, impact, and ambition of The Atlantic brand and its brand services: media, live events, research, branded content, and more (collectively known as Atlantic Brand Partners).
The ideal candidate is visionary and strategic in ideation, tactical and precise in execution —with a deep sense of accountability and purpose and a portfolio to reflect this.
This role will report directly to the Chief Revenue Officer.
What you’ll do:
For the Brand
Be a champion and external-facing voice for The Atlantic
Spot new ways to creatively engage audiences, demonstrate our value, and elevate our brand whether on-stage, in the press, in writing, or in the world
Build The Atlantic’s forward-facing brand marketing strategy in partnership with stakeholders from across the company
Identify and maintain strategic marketing partnerships, industry events, awards, and sponsorships to effectively market ourselves and to foster key relationships with agencies, brands, trades, etc.
Oversee and continuously evolve Atlantic Brands Partners’ marketing strategy and core channels (atlanticbrandpartners.com, LinkedIn, newsletters, events, etc.)
Work hand-in-hand with the leadership team to craft positioning for The Atlantic in the marketplace that’s relevant, differentiated, and sustainable
Work cross-functionally with Product, Data, and Editorial teams to create compelling, differentiated marketing solutions and advertising experiences
Collaborate across Atlantic Brand Partners (events, media, Atlantic Re:think, etc.) to produce creative, differentiated, multi-platform proposals and campaigns
For the Team
Serve as a key member of the senior leadership team contributing to broader organizational strategies to ensure our business, work, and team remain competitive
Manage, mentor, and inspire a team of 12+, including Brand Marketing, Insights, and Creative Strategy (the team responsible for all pre-sale ideation and proposal work)
Transform the team’s growing insights practice into a competitive, intelligence powerhouse through proprietary research, advertising products, and marketing services
Lead the creation and development of compelling, differentiated narratives that empower a global sales team (through thought leadership, resources, materials, etc.)
Spearhead internal cultural moments to rally the organization around our brand, positioning, and strategic initiatives for the year ahead
Join high-level meetings with sales and lead pitches to clients as necessary
Who you are:
A creative thought-leader biased towards action. Big-thinking is not enough for you. You are hands on and take action to see your ideas move forward
An extraordinary leader, manager, coach, and advocate who can motivate a team, develop talent, and get the best out of staff
An excellent communicator, acutely-engaged listener, and a captivating presenter with a natural ability to craft persuasive arguments both verbally and in writing
A voracious consumer of culture, adept at identifying emerging trends in our industry and in culture, and can extrapolate key takeaways and actions for growth
Passionate about advertising, marketing and media– including regular reading of trade publications, attendance at industry events and/or continued education
An experienced manager with 15+ years of experience in media, publishing, or a related field
The Atlantic Monthly Group LLC and its affiliates ("The Atlantic") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.