McDonald’s Experiential Outdoor Campaign Uses Record Heat To Sell McFlurries

Record breaking heat in Amsterdam, NL results in a timely campaign by TBWA Netherlands and McDonald’s…

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От Kevin Johnson

May 12, 2015 2 Коментари

Of Hamburglars and Kings: Is it Time for McDonald’s to Ditch the Fast Food Mascot? (Op Ed)

McDonald’s reinvention of the Hamburglar recently made waves throughout the advertising industry after the chubby cartoon bandit was reintroduced as a grown man, complete with a hipster haircut and a family. But if the initial reaction is any indicator, McDonald’s attempt at brand revitalization has fallen well short of the mark.

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