Video is taking over the internet. In fact, one-third of all online activity is spent watching video. Impressions, engagement, and conversion from video are all on the rise, and new formats and platform tools appear every day for brands and agencies to explore. I’m obviously biased, but I love seeing all the innovation going on
Today’s buyer is 75-90% of the way through their purchase journey before they reach out to the vendor.” -Lorie Wizdo, Forrester Research Technology has seriously changed the sales process. Here’s how.